The Mortgage Economy

The mortgage industry debacle will be felt throughout the economy. Is the strategic posture of your business appropriate to deal with the opportunities and threats in your competitive environment? Since the housing industry is an economic indicator, growth projections will be affected. Furthermore, consumer disposable income will also be affected directly due to their mortgage situation and indirectly as fears of layoffs loom in the future.

Customer lifestyle and market segmentation will be key during this mortgage crisis. Which customers should be focused on and how can they be educated to understand the needs of your products and services. How will competitors jockey for position in your strategic group. Will barriers to entry be affected and how will finances be secured as banks and investment groups struggle to overcome huge losses and the increased cost of money due to the mortgage industry meltdown.